De-Westernization and the governance of global cultural connectivity: a dialogic approach to East Asian media cultures

Koichi Iwabuchi

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22 Citations (Scopus)


In the last two decades, we have witnessed dramatic developments in the production of media cultures and their transnational circulation in non-Western regions. East Asia is one of the key regions in which these alternative cultural expressions flourish, in which cultural mixing and corporate collaboration intensify, and in which intra-regional consumption is set in motion. These developments have posed serious questions about the continuing plausibility of Euro-American cultural domination, and they necessitate the de-Westernization of the study of media and cultural globalization.
Original languageEnglish
Pages (from-to)403 - 419
Number of pages17
JournalPostcolonial Studies
Issue number4
Publication statusPublished - 2010
Externally publishedYes

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