Customers behavioural responses to sales promotion: the role of fear of losing face

Nelson Oly Ndubisi, Tung Moi Chiew

    Research output: Contribution to journalArticleResearchpeer-review

    Original languageEnglish
    Pages (from-to)32 - 49
    Number of pages18
    JournalAsia Pacific Journal of Marketing and Logistics
    Volume17
    Issue number1
    DOIs
    Publication statusPublished - 2005

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