Customers behavioural responses to sales promotion: the role of fear of losing face

Nelson Oly Ndubisi, Tung Moi Chiew

Research output: Contribution to journalArticleResearchpeer-review

Original languageEnglish
Pages (from-to)32 - 49
Number of pages18
JournalAsia Pacific Journal of Marketing and Logistics
Volume17
Issue number1
DOIs
Publication statusPublished - 2005

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