Customer retention by banks in New Zealand

David A Cohen, Christopher Gan, Hue Hwa Au Yong, Esther Chong

    Research output: Contribution to journalArticleResearchpeer-review

    18 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)40 - 55
    Number of pages16
    JournalBanks and Bank Systems
    Volume2
    Issue number1
    Publication statusPublished - 2007

    Cite this

    Cohen, D. A., Gan, C., Au Yong, H. H., & Chong, E. (2007). Customer retention by banks in New Zealand. Banks and Bank Systems, 2(1), 40 - 55.