Customer retention by banks in New Zealand

David A Cohen, Christopher Gan, Hue Hwa Au Yong, Esther Chong

    Research output: Contribution to journalArticleResearchpeer-review

    21 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)40 - 55
    Number of pages16
    JournalBanks and Bank Systems
    Volume2
    Issue number1
    Publication statusPublished - 2007

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