Customer and brand manager perspectives on brand relationships: a conceptual framework

Colin Peter Jevons, Thomas Mark Gabbott, Leslie de Chernatony

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	300 - 309
Number of pages	10
Journal	Journal of Product & Brand Management
Volume	14
Issue number	5
Publication status	Published - 2005

Cite this

@article{98f28512901f4f04b9afe75232b1dfcf,

title = "Customer and brand manager perspectives on brand relationships: a conceptual framework",

author = "Jevons, \{Colin Peter\} and Gabbott, \{Thomas Mark\} and \{de Chernatony\}, Leslie",

year = "2005",

language = "English",

volume = "14",

pages = "300 -- 309",

journal = "Journal of Product \& Brand Management",

issn = "1061-0421",

publisher = "Emerald Group Publishing Limited",

number = "5",

}