Culture, method, and the content of self-concepts: testing trait, individual-self-primacy, and cultural psychology perspectives

Alicia M. del Prado, A. Timothy Church, Marcia S. Katigbak, Lilia G. Miramontes, Monica T. Whitty, Guy J. Curtis, José de Jesús Vargas-Flores, Joselina Ibáñez-Reyes, Fernando A. Ortiz, Jose Alberto S. Reyes

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44 Citations (Scopus)


Three theoretical perspectives on cultural universals and differences in the content of self-concepts were tested in individualistic (United States, n = 178; Australia, n = 112) and collectivistic (Mexico, n = 157; Philippines, n = 138) cultures, using three methods of self-concept assessment. Support was found for both trait perspectives and the individual-self-primacy hypothesis. In contrast, support for cultural psychology hypotheses was limited because traits and other personal attributes were not more salient, or social attributes less salient, in individualistic cultures than collectivistic cultures. The salience of some aspects of self-concept depended on the method of assessment, calling into question conclusions based on monomethod studies.

Original languageEnglish
Pages (from-to)1119-1160
Number of pages42
JournalJournal of Research in Personality
Issue number6
Publication statusPublished - Dec 2007
Externally publishedYes


  • Cultural psychology
  • Culture
  • Implicit theories
  • Individualism-collectivism
  • Self-concept
  • Traits

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