Cultural Sensitivity in International Marketing: A Case Study of Australia-Malaysia Relations

Siva Kk Muthaly, Manir Zaman

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of Australian and New Zealand Marketing Academy Conference
Place of PublicationDunedin New Zealand
PublisherUniversity of Otago
Pages1649 - 1657
Number of pages9
ISBN (Print)1-877156-07-8
Publication statusPublished - 1998
EventAust. New Zealand Marketing Academy Conf. 98 - Dunedin NZ, Dunedin New Zealand
Duration: 1 Jan 1998 → …

Conference

ConferenceAust. New Zealand Marketing Academy Conf. 98
CityDunedin New Zealand
Period1/01/98 → …

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