Cultural Orientation: Its relationship with market orientation, innovation and organisational performance

Felix T Mavondo, Robert Rugimbana

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publication2001 Proceedings Advancing Knowledge Development in African Business
EditorsAlphonso Ogbuehi
Place of PublicationPhiladelphia PENN USA
PublisherSaint Joseph's Univerversity
Pages140 - 146
Number of pages7
Volume2
Publication statusPublished - 2001
EventInternational Academy of African Business and Development (IAABD) Conference - Washington DC USA, Philadelphia PENN USA
Duration: 1 Jan 2001 → …

Conference

ConferenceInternational Academy of African Business and Development (IAABD) Conference
CityPhiladelphia PENN USA
Period1/01/01 → …

Cite this

Mavondo, F. T., & Rugimbana, R. (2001). Cultural Orientation: Its relationship with market orientation, innovation and organisational performance. In A. Ogbuehi (Ed.), 2001 Proceedings Advancing Knowledge Development in African Business (Vol. 2, pp. 140 - 146). Saint Joseph's Univerversity.