Cultural Homogeneity vs Cultural Diversity: Implications for Marketing and Organisational Performance

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the Australia New Zealand Marketing Educators' Conference (ANZMEC)
Place of PublicationMelbourne Vic Australia
PublisherMonash University Publishing
Pages1415 - 1438
Number of pages24
ISBN (Print)0-7326-1299-3
Publication statusPublished - 1997
EventAustralia New Zealand Marketing Educators Conference (ANZMEC) - Melb Australia, Melbourne Vic Australia, Australia
Duration: 1 Jan 1997 → …

Conference

ConferenceAustralia New Zealand Marketing Educators Conference (ANZMEC)
Abbreviated titleANZMED 1997
Country/TerritoryAustralia
CityMelbourne Vic Australia
Period1/01/97 → …

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