Abstract
The international expansion of Korean popular music (K-pop) reflects the increasing dislocation of cultural globalization from Western centers, spurred by the rise of cultural, economic, and political institutions within different regions. This study adopts a translation theory perspective on how the meanings of such cultural products from the “periphery” become transculturally intelligible. In this endeavor, we analyze the role of online fan-generated paratexts in translating the global consumptionscape of K-pop. We reveal how translation practices enable cultural understanding and reinscribe transcultural identity politics, inverting and unsettling “traditional” center-periphery dynamics. Fan translation practices emerge as a key node in processes of cultural globalization, underscoring the role of consumer-as-translator and situating cultural globalization not only in localized spaces but also in the mediated transcultural space of the paratextual field.
| Original language | English |
|---|---|
| Number of pages | 22 |
| Journal | Journal of Consumer Culture |
| DOIs | |
| Publication status | Accepted/In press - May 2019 |
Keywords
- center-periphery dynamics
- Cultural globalization
- K-pop
- paratextual translation
- popular culture
- translation theory
Cite this
}
Cultural globalization from the periphery : translation practices of English-speaking K-pop fans. / Cruz, Angela Gracia B.; Seo, Yuri; Binay, Itir.
In: Journal of Consumer Culture, 05.2019.Research output: Contribution to journal › Article › Research › peer-review
TY - JOUR
T1 - Cultural globalization from the periphery
T2 - translation practices of English-speaking K-pop fans
AU - Cruz, Angela Gracia B.
AU - Seo, Yuri
AU - Binay, Itir
PY - 2019/5
Y1 - 2019/5
N2 - The international expansion of Korean popular music (K-pop) reflects the increasing dislocation of cultural globalization from Western centers, spurred by the rise of cultural, economic, and political institutions within different regions. This study adopts a translation theory perspective on how the meanings of such cultural products from the “periphery” become transculturally intelligible. In this endeavor, we analyze the role of online fan-generated paratexts in translating the global consumptionscape of K-pop. We reveal how translation practices enable cultural understanding and reinscribe transcultural identity politics, inverting and unsettling “traditional” center-periphery dynamics. Fan translation practices emerge as a key node in processes of cultural globalization, underscoring the role of consumer-as-translator and situating cultural globalization not only in localized spaces but also in the mediated transcultural space of the paratextual field.
AB - The international expansion of Korean popular music (K-pop) reflects the increasing dislocation of cultural globalization from Western centers, spurred by the rise of cultural, economic, and political institutions within different regions. This study adopts a translation theory perspective on how the meanings of such cultural products from the “periphery” become transculturally intelligible. In this endeavor, we analyze the role of online fan-generated paratexts in translating the global consumptionscape of K-pop. We reveal how translation practices enable cultural understanding and reinscribe transcultural identity politics, inverting and unsettling “traditional” center-periphery dynamics. Fan translation practices emerge as a key node in processes of cultural globalization, underscoring the role of consumer-as-translator and situating cultural globalization not only in localized spaces but also in the mediated transcultural space of the paratextual field.
KW - center-periphery dynamics
KW - Cultural globalization
KW - K-pop
KW - paratextual translation
KW - popular culture
KW - translation theory
UR - http://www.scopus.com/inward/record.url?scp=85065424692&partnerID=8YFLogxK
U2 - 10.1177/1469540519846215
DO - 10.1177/1469540519846215
M3 - Article
JO - Journal of Consumer Culture
JF - Journal of Consumer Culture
SN - 1469-5405
ER -