Cultural frames that drive sales and marketing apart: an exploratory study

Michael Bryan Beverland, Marion Steel, Gianpietro Dapiran

Research output: Contribution to journalArticleResearchpeer-review

39 Citations (Scopus)
Original languageEnglish
Pages (from-to)386 - 394
Number of pages9
JournalJournal of Business and Industrial Marketing
Volume21
Issue number6
DOIs
Publication statusPublished - 2006

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