Cultural frames that drive sales and marketing apart: an exploratory study

Michael Bryan Beverland, Marion Steel, Gianpietro Dapiran

Research output: Contribution to journal › Article › Research › peer-review

47 Citations (Scopus)

Original language	English
Pages (from-to)	386 - 394
Number of pages	9
Journal	Journal of Business & Industrial Marketing
Volume	21
Issue number	6
DOIs	https://doi.org/10.1108/08858620610690146
Publication status	Published - 2006

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title = "Cultural frames that drive sales and marketing apart: an exploratory study",

author = "Beverland, {Michael Bryan} and Marion Steel and Gianpietro Dapiran",

year = "2006",

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pages = "386 -- 394",

journal = "Journal of Business & Industrial Marketing",

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AU - Steel, Marion

AU - Dapiran, Gianpietro

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DO - 10.1108/08858620610690146

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