Cultural frames that drive sales and marketing apart: an exploratory study

Michael Bryan Beverland, Marion Steel, Gianpietro Dapiran

Research output: Contribution to journalArticleResearchpeer-review

35 Citations (Scopus)
Original languageEnglish
Pages (from-to)386 - 394
Number of pages9
JournalJournal of Business and Industrial Marketing
Volume21
Issue number6
DOIs
Publication statusPublished - 2006

Cite this

Beverland, Michael Bryan ; Steel, Marion ; Dapiran, Gianpietro. / Cultural frames that drive sales and marketing apart: an exploratory study. In: Journal of Business and Industrial Marketing. 2006 ; Vol. 21, No. 6. pp. 386 - 394.
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Cultural frames that drive sales and marketing apart: an exploratory study. / Beverland, Michael Bryan; Steel, Marion; Dapiran, Gianpietro.

In: Journal of Business and Industrial Marketing, Vol. 21, No. 6, 2006, p. 386 - 394.

Research output: Contribution to journalArticleResearchpeer-review

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AU - Dapiran, Gianpietro

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