Cross-cultural user experience design helping product designers to consider cultural differences

Florian Lachner, Constantin von Saucken, Florian ‘Floyd’ Mueller, Udo Lindemann

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearch

11 Citations (Scopus)

Abstract

User experience (UX) designers aim to create a product that causes a pleasant emotional reaction in order to generate an enjoyable memory. However, emotions are subjective and diverse because of cultural differences. As a consequence, cultural differences in UX design are often considered only as theoretical exercises. In this paper, we aim to bridge the gap between theoretical cultural studies and practical application. We analyze established cultural dimensions as well as notes from observational studies, business presentations and ethnographic interviews. Finally, we present “Cultural Personas”, application-oriented tools that characterize derived cultural differences. That supports designers to consider a culturally sensitive UX and thereby to develop better, more enjoyable products.

Original languageEnglish
Title of host publicationCross-Cultural Design, Methods, Practice and Impact
Subtitle of host publication7th International Conference, CCD 2015 Held as Part of HCI International 2015, Proceedings, Part 1
EditorsP.L. Patrick Rau
Place of PublicationCham Switzerland
PublisherSpringer
Pages58-70
Number of pages13
ISBN (Electronic)9783319209074
ISBN (Print)9783319209067
DOIs
Publication statusPublished - 2015
Externally publishedYes
EventInternational Conference on Cross-Cultural Design (CCD) Held as Part of International Conference on Human-Computer Interaction (HCI International) 2015 - Los Angeles, United States of America
Duration: 2 Aug 20157 Aug 2015
Conference number: 7th
http://2015.hci.international/ccd
https://link.springer.com/book/10.1007/978-3-319-20907-4 (Proceedings)

Publication series

NameLecture Notes in Computer Science
PublisherSpringer
Volume9180
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

ConferenceInternational Conference on Cross-Cultural Design (CCD) Held as Part of International Conference on Human-Computer Interaction (HCI International) 2015
Abbreviated titleCCD 2015
CountryUnited States of America
CityLos Angeles
Period2/08/157/08/15
Internet address

Keywords

  • Country culture
  • Cross-cultural design
  • Cross-cultural evaluation
  • Personalities
  • Personas
  • Psychology
  • Storytelling

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