Critical issues to understanding IMC in the future

Francis J Farrelly, Sandra Luxton, Janice Valerie Fordyce Brace-Govan

Research output: Contribution to journalArticleResearchpeer-review

Original languageEnglish
Pages (from-to)1 - 16
Number of pages16
JournalMarketing Bulletin
Volume12
Publication statusPublished - 2001

Cite this

Farrelly, Francis J ; Luxton, Sandra ; Brace-Govan, Janice Valerie Fordyce. / Critical issues to understanding IMC in the future. In: Marketing Bulletin. 2001 ; Vol. 12. pp. 1 - 16.
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author = "Farrelly, {Francis J} and Sandra Luxton and Brace-Govan, {Janice Valerie Fordyce}",
year = "2001",
language = "English",
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journal = "Marketing Bulletin",
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Critical issues to understanding IMC in the future. / Farrelly, Francis J; Luxton, Sandra; Brace-Govan, Janice Valerie Fordyce.

In: Marketing Bulletin, Vol. 12, 2001, p. 1 - 16.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

T1 - Critical issues to understanding IMC in the future

AU - Farrelly, Francis J

AU - Luxton, Sandra

AU - Brace-Govan, Janice Valerie Fordyce

PY - 2001

Y1 - 2001

M3 - Article

VL - 12

SP - 1

EP - 16

JO - Marketing Bulletin

JF - Marketing Bulletin

SN - 0113-6895

ER -