Critical issues to understanding IMC in the future

Francis J Farrelly, Sandra Luxton, Janice Valerie Fordyce Brace-Govan

Research output: Contribution to journalArticleResearchpeer-review

Original languageEnglish
Pages (from-to)1 - 16
Number of pages16
JournalMarketing Bulletin
Volume12
Publication statusPublished - 2001

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