Critical examination of online group-buying mechanisms

Yi Liu; Chuan Hoo Tan; Juliana Sutanto; Choon Ling Sia; Kwok Kee Wei

doi:10.1007/978-3-319-07293-7_52

Critical examination of online group-buying mechanisms

Yi Liu, Chuan Hoo Tan, Juliana Sutanto, Choon Ling Sia, Kwok Kee Wei

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

1 Citation (Scopus)

Abstract

Online group-buying mechanism evolves from earlier variant with dynamic discount pricing mechanism to daily-deal variant with fixed discount pricing mechanism. Both mechanisms still face the challenge of attracting customers, either merchants or buyers. In this paper, we examine online groupbuying mechanisms by conducting an exhaustive review of online group-buying literature. Through identifying key design features for group-buying business models, we aim to propose a more sustainable group-buying mechanism. Based on the review of 46 articles, we propose that sustainable group-buying mechanism need to balance the benefits of both merchants and buyers. The nature of group-buying needs to be emphasized, but the mechanism should not be too complicated or simple.

Original language	English
Title of host publication	HCI in Business - First International Conference, HCIB 2014, Held as Part of HCI International 2014, Proceedings
Publisher	Springer
Pages	538-548
Number of pages	11
ISBN (Print)	9783319072920
DOIs	https://doi.org/10.1007/978-3-319-07293-7_52
Publication status	Published - 2014
Externally published	Yes
Event	International Conference on HCI in Business 2014 - Heraklion, Crete, Greece Duration: 22 Jun 2014 → 27 Jun 2014 Conference number: 1st https://link.springer.com/book/10.1007/978-3-319-07293-7 (Proceedings)

Publication series

Name	Lecture Notes in Computer Science
Publisher	Springer
Volume	8527
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	International Conference on HCI in Business 2014
Abbreviated title	HCIB 2014
Country/Territory	Greece
City	Heraklion, Crete
Period	22/06/14 → 27/06/14
Internet address	https://link.springer.com/book/10.1007/978-3-319-07293-7 (Proceedings)

Keywords

daily-deal
Group-Buying
literature review
sustainable mechanism

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10.1007/978-3-319-07293-7_52

Cite this

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title = "Critical examination of online group-buying mechanisms",

abstract = "Online group-buying mechanism evolves from earlier variant with dynamic discount pricing mechanism to daily-deal variant with fixed discount pricing mechanism. Both mechanisms still face the challenge of attracting customers, either merchants or buyers. In this paper, we examine online groupbuying mechanisms by conducting an exhaustive review of online group-buying literature. Through identifying key design features for group-buying business models, we aim to propose a more sustainable group-buying mechanism. Based on the review of 46 articles, we propose that sustainable group-buying mechanism need to balance the benefits of both merchants and buyers. The nature of group-buying needs to be emphasized, but the mechanism should not be too complicated or simple.",

keywords = "daily-deal, Group-Buying, literature review, sustainable mechanism",

author = "Yi Liu and Tan, {Chuan Hoo} and Juliana Sutanto and Sia, {Choon Ling} and Wei, {Kwok Kee}",

year = "2014",

doi = "10.1007/978-3-319-07293-7_52",

language = "English",

isbn = "9783319072920",

series = "Lecture Notes in Computer Science",

publisher = "Springer",

pages = "538--548",

booktitle = "HCI in Business - First International Conference, HCIB 2014, Held as Part of HCI International 2014, Proceedings",

note = "International Conference on HCI in Business 2014, HCIB 2014 ; Conference date: 22-06-2014 Through 27-06-2014",

url = "https://link.springer.com/book/10.1007/978-3-319-07293-7",

}

Liu, Y, Tan, CH, Sutanto, J, Sia, CL & Wei, KK 2014, Critical examination of online group-buying mechanisms. in HCI in Business - First International Conference, HCIB 2014, Held as Part of HCI International 2014, Proceedings. Lecture Notes in Computer Science, vol. 8527, Springer, pp. 538-548, International Conference on HCI in Business 2014, Heraklion, Crete, Greece, 22/06/14. https://doi.org/10.1007/978-3-319-07293-7_52

Critical examination of online group-buying mechanisms. / Liu, Yi; Tan, Chuan Hoo; Sutanto, Juliana et al.
HCI in Business - First International Conference, HCIB 2014, Held as Part of HCI International 2014, Proceedings. Springer, 2014. p. 538-548 (Lecture Notes in Computer Science; Vol. 8527).

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

TY - GEN

T1 - Critical examination of online group-buying mechanisms

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AU - Wei, Kwok Kee

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AB - Online group-buying mechanism evolves from earlier variant with dynamic discount pricing mechanism to daily-deal variant with fixed discount pricing mechanism. Both mechanisms still face the challenge of attracting customers, either merchants or buyers. In this paper, we examine online groupbuying mechanisms by conducting an exhaustive review of online group-buying literature. Through identifying key design features for group-buying business models, we aim to propose a more sustainable group-buying mechanism. Based on the review of 46 articles, we propose that sustainable group-buying mechanism need to balance the benefits of both merchants and buyers. The nature of group-buying needs to be emphasized, but the mechanism should not be too complicated or simple.

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KW - Group-Buying

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KW - sustainable mechanism

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Critical examination of online group-buying mechanisms

Abstract

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Conference

Keywords

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