Creating value through brands: the ZESPRITM kiwi fruit case

Michael B Beverland

Research output: Contribution to journal › Article › Research › peer-review

Cite this

@article{5480c755e9b04d2299570d7b5c4d698b,

title = "Creating value through brands: the ZESPRITM kiwi fruit case",

author = "Beverland, \{Michael B\}",

year = "2001",

language = "English",

volume = "103",

pages = "383 -- 399",

journal = "British Food Journal",

issn = "0007-070X",

publisher = "Emerald Group Publishing Limited",

number = "6",

}