Creating value through brands: the ZESPRITM kiwi fruit case

Michael B Beverland

Research output: Contribution to journalArticleResearchpeer-review

21 Citations (Scopus)
Original languageEnglish
Pages (from-to)383 - 399
Number of pages17
JournalBritish Food Journal
Volume103
Issue number6
Publication statusPublished - 2001

Cite this

Beverland, Michael B. / Creating value through brands: the ZESPRITM kiwi fruit case. In: British Food Journal. 2001 ; Vol. 103, No. 6. pp. 383 - 399.
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title = "Creating value through brands: the ZESPRITM kiwi fruit case",
author = "Beverland, {Michael B}",
year = "2001",
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volume = "103",
pages = "383 -- 399",
journal = "British Food Journal",
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Beverland, MB 2001, 'Creating value through brands: the ZESPRITM kiwi fruit case', British Food Journal, vol. 103, no. 6, pp. 383 - 399.

Creating value through brands: the ZESPRITM kiwi fruit case. / Beverland, Michael B.

In: British Food Journal, Vol. 103, No. 6, 2001, p. 383 - 399.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

T1 - Creating value through brands: the ZESPRITM kiwi fruit case

AU - Beverland, Michael B

PY - 2001

Y1 - 2001

M3 - Article

VL - 103

SP - 383

EP - 399

JO - British Food Journal

JF - British Food Journal

SN - 0007-070X

IS - 6

ER -