Original language | English |
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Pages (from-to) | 127 - 135 |
Number of pages | 9 |
Journal | Journal of Business and Industrial Marketing |
Volume | 20 |
Issue number | 3 |
Publication status | Published - 2005 |
Creating value for channel partners: the Cervena case
Michael B Beverland
Research output: Contribution to journal › Article › Research › peer-review
20
Citations
(Scopus)