Creating value for channel partners: the Cervena case

Michael B Beverland

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	127 - 135
Number of pages	9
Journal	Journal of Business and Industrial Marketing
Volume	20
Issue number	3
Publication status	Published - 2005

Cite this

@article{60c5c1723fd746c0ab76f795cb66ad38,

title = "Creating value for channel partners: the Cervena case",

author = "Beverland, {Michael B}",

year = "2005",

language = "English",

volume = "20",

pages = "127 -- 135",

journal = "Journal of Business and Industrial Marketing",

issn = "0885-8624",

publisher = "Emerald",

number = "3",

}