Creating value for channel partners: the Cervena case

Michael B Beverland

Research output: Contribution to journal › Article › Research › peer-review

20 Citations (Scopus)
Original languageEnglish
Pages (from-to)127 - 135
Number of pages9
JournalJournal of Business and Industrial Marketing
Volume20
Issue number3
Publication statusPublished - 2005

Cite this

Beverland, Michael B. / Creating value for channel partners: the Cervena case. In: Journal of Business and Industrial Marketing. 2005 ; Vol. 20, No. 3. pp. 127 - 135.
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Beverland, MB 2005, 'Creating value for channel partners: the Cervena case', Journal of Business and Industrial Marketing, vol. 20, no. 3, pp. 127 - 135.

Creating value for channel partners: the Cervena case. / Beverland, Michael B.

In: Journal of Business and Industrial Marketing, Vol. 20, No. 3, 2005, p. 127 - 135.

Research output: Contribution to journal › Article › Research › peer-review

TY - JOUR

T1 - Creating value for channel partners: the Cervena case

AU - Beverland, Michael B

PY - 2005

Y1 - 2005

M3 - Article

VL - 20

SP - 127

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JO - Journal of Business and Industrial Marketing

JF - Journal of Business and Industrial Marketing

SN - 0885-8624

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Beverland MB. Creating value for channel partners: the Cervena case. Journal of Business and Industrial Marketing. 2005;20(3):127 - 135.