Crafting a competitive advantage: tempering entrepreneurial action with positioning-based values

Michael Bryan Beverland, Larry S Lockshin

Research output: Contribution to journalArticleResearchpeer-review

14 Citations (Scopus)
Original languageEnglish
Pages (from-to)172 - 182
Number of pages11
JournalQualitative Market Research
Volume7
Issue number3
DOIs
Publication statusPublished - 2004

Cite this

Beverland, Michael Bryan ; Lockshin, Larry S. / Crafting a competitive advantage: tempering entrepreneurial action with positioning-based values. In: Qualitative Market Research. 2004 ; Vol. 7, No. 3. pp. 172 - 182.
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Crafting a competitive advantage: tempering entrepreneurial action with positioning-based values. / Beverland, Michael Bryan; Lockshin, Larry S.

In: Qualitative Market Research, Vol. 7, No. 3, 2004, p. 172 - 182.

Research output: Contribution to journalArticleResearchpeer-review

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AU - Lockshin, Larry S

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SN - 1352-2752

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