Crafting a competitive advantage: tempering entrepreneurial action with positioning-based values

Michael Bryan Beverland, Larry S Lockshin

Research output: Contribution to journal › Article › Research › peer-review

16 Citations (Scopus)

Original language	English
Pages (from-to)	172 - 182
Number of pages	11
Journal	Qualitative Market Research
Volume	7
Issue number	3
DOIs	https://doi.org/10.1108/13522750410540182
Publication status	Published - 2004

Access to Document

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