Original language | English |
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Pages (from-to) | 172 - 182 |
Number of pages | 11 |
Journal | Qualitative Market Research |
Volume | 7 |
Issue number | 3 |
DOIs | |
Publication status | Published - 2004 |
Crafting a competitive advantage: tempering entrepreneurial action with positioning-based values
Michael Bryan Beverland, Larry S Lockshin
Research output: Contribution to journal › Article › Research › peer-review
16
Citations
(Scopus)