| Original language | English |
|---|---|
| Pages (from-to) | 172 - 182 |
| Number of pages | 11 |
| Journal | Qualitative Market Research |
| Volume | 7 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 2004 |
Cite this
Beverland, M. B., & Lockshin, L. S. (2004). Crafting a competitive advantage: tempering entrepreneurial action with positioning-based values. Qualitative Market Research, 7(3), 172 - 182. https://doi.org/10.1108/13522750410540182
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title = "Crafting a competitive advantage: tempering entrepreneurial action with positioning-based values",
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year = "2004",
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language = "English",
volume = "7",
pages = "172 -- 182",
journal = "Qualitative Market Research",
issn = "1352-2752",
publisher = "Emerald",
number = "3",
}
Beverland, MB & Lockshin, LS 2004, 'Crafting a competitive advantage: tempering entrepreneurial action with positioning-based values', Qualitative Market Research, vol. 7, no. 3, pp. 172 - 182. https://doi.org/10.1108/13522750410540182
Crafting a competitive advantage: tempering entrepreneurial action with positioning-based values. / Beverland, Michael Bryan; Lockshin, Larry S.
In: Qualitative Market Research, Vol. 7, No. 3, 2004, p. 172 - 182.Research output: Contribution to journal › Article › Research › peer-review
TY - JOUR
T1 - Crafting a competitive advantage: tempering entrepreneurial action with positioning-based values
AU - Beverland, Michael Bryan
AU - Lockshin, Larry S
PY - 2004
Y1 - 2004
U2 - 10.1108/13522750410540182
DO - 10.1108/13522750410540182
M3 - Article
VL - 7
SP - 172
EP - 182
JO - Qualitative Market Research
JF - Qualitative Market Research
SN - 1352-2752
IS - 3
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Beverland MB, Lockshin LS. Crafting a competitive advantage: tempering entrepreneurial action with positioning-based values. Qualitative Market Research. 2004;7(3):172 - 182. https://doi.org/10.1108/13522750410540182