Crafting a competitive advantage: tempering entrepreneurial action with positioning-based values

Michael Bryan Beverland, Larry S Lockshin

Research output: Contribution to journalArticleResearchpeer-review

14 Citations (Scopus)
Original languageEnglish
Pages (from-to)172 - 182
Number of pages11
JournalQualitative Market Research
Volume7
Issue number3
DOIs
Publication statusPublished - 2004

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