Country or university: How do Chinese students and parents choose an international tertiary education provider?

Sussie Morrish, Christina Lee

    Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

    Original languageEnglish
    Title of host publicationProceedings of the Australian & New Zealand Marketing Academy Conference (ANZMAC) 2010
    EditorsPaul Ballantine, Jorg Finsterwalder
    Place of PublicationCanterbury New Zealand
    PublisherUniversity of Canterbury
    Pages1 - 7
    Number of pages7
    ISBN (Print)9780473178208
    Publication statusPublished - 2010
    EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2010): Doing More with Less - Christchurch New Zealand, Christchurch, New Zealand
    Duration: 29 Nov 20101 Dec 2010


    ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2010)
    Abbreviated titleANZMAC 2010
    CountryNew Zealand
    Other“Doing More with Less” allows us to focus on the often turbulent market forces that impact upon us as academics, the business communities we interact with and the graduates that we nurture.
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