Country of origin as a source of sustainable competitive advantage: The case for international higher education institutions in New Zealand

Sussie Morrish; Christina Lee

doi:10.1080/0965254X.2011.599497

Country of origin as a source of sustainable competitive advantage: The case for international higher education institutions in New Zealand

Sussie Morrish, Christina Lee

Malaysia School of Business

Research output: Contribution to journal › Article › Research › peer-review

34 Citations (Scopus)

Original language	English
Pages (from-to)	517 - 529
Number of pages	13
Journal	Journal of Strategic Marketing
Volume	19
Issue number	6
DOIs	https://doi.org/10.1080/0965254X.2011.599497
Publication status	Published - 2011

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10.1080/0965254X.2011.599497

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Country of origin as a source of sustainable competitive advantage: The case for international higher education institutions in New Zealand

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