Country of origin as a source of sustainable competitive advantage: The case for international higher education institutions in New Zealand

Sussie Morrish, Christina Lee

    Research output: Contribution to journalArticleResearchpeer-review

    20 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)517 - 529
    Number of pages13
    JournalJournal of Strategic Marketing
    Issue number6
    Publication statusPublished - 2011

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