Correlates of in-store sales promotion proneness

Mike John Reid, Peter Thompson, Felix Tinoziva Mavondo, Karen Brunso

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationReputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings
EditorsMaree Thyne, Kenneth R Deans, Juergen Gnoth
Place of PublicationDunedin New Zealand
PublisherAustralia & New Zealand Marketing Academy (ANZMAC)
Pages2123 - 2129
Number of pages7
ISBN (Print)9781877156299
Publication statusPublished - 2007
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2007): Reputation, Responsibility & Relevance - University of Otago, Dunedin, New Zealand
Duration: 3 Dec 20075 Dec 2007
http://anzmac.org/conference_archive/2007/

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2007)
Abbreviated titleANZMAC 2007
CountryNew Zealand
CityDunedin
Period3/12/075/12/07
OtherThe ANZMAC 2007 theme 3Rs - Reputation, Responsibility & Relevance seeks to bring to the fore a lively discussion on a number of issues and challenges facing our discipline. These challenges and issues were highlighted in a recent collection of essays published in the October 2005 Journal of Marketing.
Internet address

Cite this

Reid, M. J., Thompson, P., Mavondo, F. T., & Brunso, K. (2007). Correlates of in-store sales promotion proneness. In M. Thyne, K. R. Deans, & J. Gnoth (Eds.), Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings (pp. 2123 - 2129). Australia & New Zealand Marketing Academy (ANZMAC).