Correlates of grocery store brand purchase intent

Halldor Orn Engilbertsson (Editor), Mike John Reid, Karen Brunso

Research output: Contribution to conferenceOther

Original languageEnglish
Pages1 - 9
Number of pages9
Publication statusPublished - 2007
EventEuropean Marketing Academy Conference (EMAC) 2007 - Reykjavik, Iceland
Duration: 22 May 200725 May 2007

Conference

ConferenceEuropean Marketing Academy Conference (EMAC) 2007
CountryIceland
CityReykjavik
Period22/05/0725/05/07

Cite this

Engilbertsson, H. O. (Ed.), Reid, M. J., & Brunso, K. (2007). Correlates of grocery store brand purchase intent. 1 - 9. European Marketing Academy Conference (EMAC) 2007, Reykjavik, Iceland.