Issues related to corporate social responsibility (CSR) have been the subject of growing debate across an increasingly wide range of disciplines in social sciences and business and management studies. China has been facing mounting pressure to take CSR issues seriously especially vis a vis environmental issues and labour standards. However, issues related to CSR and human resource management (HRM) in China remain under-explored. This study investigates how managers of textile and apparel firms perceive CSR issues, what actions they are taking and what implications these may have for institutional bodies that seek to promote CSR in the country. The study concludes that firms tend to adopt a business case approach to CSR, focusing on the market rather than their employees.