Corporate reputation in the People's Republic of China: A B2B perspective

Michael Thomas Ewing, Lydia Windisch, Fiona Newton

Research output: Contribution to journalArticleResearchpeer-review

13 Citations (Scopus)
Original languageEnglish
Pages (from-to)728 - 736
Number of pages9
JournalIndustrial Marketing Management
Volume39
Issue number5
DOIs
Publication statusPublished - 2010

Cite this

Ewing, Michael Thomas ; Windisch, Lydia ; Newton, Fiona. / Corporate reputation in the People's Republic of China: A B2B perspective. In: Industrial Marketing Management. 2010 ; Vol. 39, No. 5. pp. 728 - 736.
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Corporate reputation in the People's Republic of China: A B2B perspective. / Ewing, Michael Thomas; Windisch, Lydia; Newton, Fiona.

In: Industrial Marketing Management, Vol. 39, No. 5, 2010, p. 728 - 736.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

T1 - Corporate reputation in the People's Republic of China: A B2B perspective

AU - Ewing, Michael Thomas

AU - Windisch, Lydia

AU - Newton, Fiona

PY - 2010

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U2 - 10.1016/j.indmarman.2010.02.011

DO - 10.1016/j.indmarman.2010.02.011

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VL - 39

SP - 728

EP - 736

JO - Industrial Marketing Management

JF - Industrial Marketing Management

SN - 0019-8501

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