Corporate brand: Structural equation modelling

Tatiana Anatolevna Anisimova, Felix Tinoziva Mavondo

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

1 Citation (Scopus)
Original languageEnglish
Title of host publicationCorporate Branding: Areas, Arenas and Approaches
EditorsT C Melewar, S F Syed Alwi
Place of PublicationAbingdon Oxon UK
PublisherRoutledge
Pages169 - 191
Number of pages23
ISBN (Print)9780415721110
DOIs
Publication statusPublished - 2015

Cite this

Anisimova, T. A., & Mavondo, F. T. (2015). Corporate brand: Structural equation modelling. In T. C. Melewar, & S. F. Syed Alwi (Eds.), Corporate Branding: Areas, Arenas and Approaches (pp. 169 - 191). Abingdon Oxon UK: Routledge. https://doi.org/10.4324/9781315863177
Anisimova, Tatiana Anatolevna ; Mavondo, Felix Tinoziva. / Corporate brand: Structural equation modelling. Corporate Branding: Areas, Arenas and Approaches. editor / T C Melewar ; S F Syed Alwi. Abingdon Oxon UK : Routledge, 2015. pp. 169 - 191
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Anisimova, TA & Mavondo, FT 2015, Corporate brand: Structural equation modelling. in TC Melewar & SF Syed Alwi (eds), Corporate Branding: Areas, Arenas and Approaches. Routledge, Abingdon Oxon UK, pp. 169 - 191. https://doi.org/10.4324/9781315863177

Corporate brand: Structural equation modelling. / Anisimova, Tatiana Anatolevna; Mavondo, Felix Tinoziva.

Corporate Branding: Areas, Arenas and Approaches. ed. / T C Melewar; S F Syed Alwi. Abingdon Oxon UK : Routledge, 2015. p. 169 - 191.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

TY - CHAP

T1 - Corporate brand: Structural equation modelling

AU - Anisimova, Tatiana Anatolevna

AU - Mavondo, Felix Tinoziva

PY - 2015

Y1 - 2015

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DO - 10.4324/9781315863177

M3 - Chapter (Book)

SN - 9780415721110

SP - 169

EP - 191

BT - Corporate Branding: Areas, Arenas and Approaches

A2 - Melewar, T C

A2 - Syed Alwi, S F

PB - Routledge

CY - Abingdon Oxon UK

ER -

Anisimova TA, Mavondo FT. Corporate brand: Structural equation modelling. In Melewar TC, Syed Alwi SF, editors, Corporate Branding: Areas, Arenas and Approaches. Abingdon Oxon UK: Routledge. 2015. p. 169 - 191 https://doi.org/10.4324/9781315863177