Corporate brand: Structural equation modelling

Tatiana Anatolevna Anisimova, Felix Tinoziva Mavondo

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

1 Citation (Scopus)

Original language	English
Title of host publication	Corporate Branding: Areas, Arenas and Approaches
Editors	T C Melewar, S F Syed Alwi
Place of Publication	Abingdon Oxon UK
Publisher	Routledge
Pages	169 - 191
Number of pages	23
ISBN (Print)	9780415721110
DOIs	https://doi.org/10.4324/9781315863177
Publication status	Published - 2015

Access to Document

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title = "Corporate brand: Structural equation modelling",

author = "Anisimova, {Tatiana Anatolevna} and Mavondo, {Felix Tinoziva}",

year = "2015",

doi = "10.4324/9781315863177",

language = "English",

isbn = "9780415721110",

pages = "169 -- 191",

editor = "Melewar, {T C} and {Syed Alwi}, {S F}",

booktitle = "Corporate Branding: Areas, Arenas and Approaches",

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T1 - Corporate brand: Structural equation modelling

AU - Anisimova, Tatiana Anatolevna

AU - Mavondo, Felix Tinoziva

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DO - 10.4324/9781315863177

M3 - Chapter (Book)

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BT - Corporate Branding: Areas, Arenas and Approaches

A2 - Melewar, T C

A2 - Syed Alwi, S F

PB - Routledge

CY - Abingdon Oxon UK

ER -