| Original language | English |
|---|---|
| Title of host publication | Corporate Branding: Areas, Arenas and Approaches |
| Editors | T C Melewar, S F Syed Alwi |
| Place of Publication | Abingdon Oxon UK |
| Publisher | Routledge |
| Pages | 169 - 191 |
| Number of pages | 23 |
| ISBN (Print) | 9780415721110 |
| DOIs | |
| Publication status | Published - 2015 |
Cite this
Anisimova, T. A., & Mavondo, F. T. (2015). Corporate brand: Structural equation modelling. In T. C. Melewar, & S. F. Syed Alwi (Eds.), Corporate Branding: Areas, Arenas and Approaches (pp. 169 - 191). Abingdon Oxon UK: Routledge. https://doi.org/10.4324/9781315863177
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Anisimova, TA & Mavondo, FT 2015, Corporate brand: Structural equation modelling. in TC Melewar & SF Syed Alwi (eds), Corporate Branding: Areas, Arenas and Approaches. Routledge, Abingdon Oxon UK, pp. 169 - 191. https://doi.org/10.4324/9781315863177
Corporate brand: Structural equation modelling. / Anisimova, Tatiana Anatolevna; Mavondo, Felix Tinoziva.
Corporate Branding: Areas, Arenas and Approaches. ed. / T C Melewar; S F Syed Alwi. Abingdon Oxon UK : Routledge, 2015. p. 169 - 191.Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review
TY - CHAP
T1 - Corporate brand: Structural equation modelling
AU - Anisimova, Tatiana Anatolevna
AU - Mavondo, Felix Tinoziva
PY - 2015
Y1 - 2015
U2 - 10.4324/9781315863177
DO - 10.4324/9781315863177
M3 - Chapter (Book)
SN - 9780415721110
SP - 169
EP - 191
BT - Corporate Branding: Areas, Arenas and Approaches
A2 - Melewar, T C
A2 - Syed Alwi, S F
PB - Routledge
CY - Abingdon Oxon UK
ER -
Anisimova TA, Mavondo FT. Corporate brand: Structural equation modelling. In Melewar TC, Syed Alwi SF, editors, Corporate Branding: Areas, Arenas and Approaches. Abingdon Oxon UK: Routledge. 2015. p. 169 - 191 https://doi.org/10.4324/9781315863177