Corporate brand: Structural equation modelling

Tatiana Anatolevna Anisimova, Felix Tinoziva Mavondo

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

1 Citation (Scopus)
Original languageEnglish
Title of host publicationCorporate Branding: Areas, Arenas and Approaches
EditorsT C Melewar, S F Syed Alwi
Place of PublicationAbingdon Oxon UK
Pages169 - 191
Number of pages23
ISBN (Print)9780415721110
Publication statusPublished - 2015

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