Original language | English |
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Title of host publication | Corporate Branding: Areas, Arenas and Approaches |
Editors | T C Melewar, S F Syed Alwi |
Place of Publication | Abingdon Oxon UK |
Publisher | Routledge |
Pages | 169 - 191 |
Number of pages | 23 |
ISBN (Print) | 9780415721110 |
DOIs | |
Publication status | Published - 2015 |
Corporate brand: Structural equation modelling
Tatiana Anatolevna Anisimova, Felix Tinoziva Mavondo
Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review
1
Citation
(Scopus)