Corporate brand identity and image congruence in the leisure services sector: A stakeholder perspective

Joanna Minkiewicz; Felix Tinoziva Mavondo; Kerrie Christine Bridson

Corporate brand identity and image congruence in the leisure services sector: A stakeholder perspective

Joanna Minkiewicz, Felix Tinoziva Mavondo, Kerrie Christine Bridson

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings
Editors	Maree Thyne, Kenneth R Deans, Juergen Gnoth
Place of Publication	Dunedin New Zealand
Publisher	Australia & New Zealand Marketing Academy (ANZMAC)
Pages	25 - 33
Number of pages	9
ISBN (Print)	9781877156299
Publication status	Published - 2007
Event	Australian and New Zealand Marketing Academy Conference 2007 - University of Otago, Dunedin, New Zealand Duration: 3 Dec 2007 → 5 Dec 2007 Conference number: 12th http://anzmac.org/conference_archive/2007/

Conference

Conference	Australian and New Zealand Marketing Academy Conference 2007
Abbreviated title	ANZMAC 2007
Country/Territory	New Zealand
City	Dunedin
Period	3/12/07 → 5/12/07
Other	Theme: 3Rs - Reputation, Responsibility & Relevance
Internet address	http://anzmac.org/conference_archive/2007/

Cite this

Minkiewicz, J., Mavondo, F. T., & Bridson, K. C. (2007). Corporate brand identity and image congruence in the leisure services sector: A stakeholder perspective. In M. Thyne, K. R. Deans, & J. Gnoth (Eds.), Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings (pp. 25 - 33). Australia & New Zealand Marketing Academy (ANZMAC).

Minkiewicz, Joanna ; Mavondo, Felix Tinoziva ; Bridson, Kerrie Christine. / Corporate brand identity and image congruence in the leisure services sector: A stakeholder perspective. Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings. editor / Maree Thyne ; Kenneth R Deans ; Juergen Gnoth. Dunedin New Zealand : Australia & New Zealand Marketing Academy (ANZMAC), 2007. pp. 25 - 33

@inproceedings{cefcfe38abf3426a8c1daac90e0bec66,

title = "Corporate brand identity and image congruence in the leisure services sector: A stakeholder perspective",

author = "Joanna Minkiewicz and Mavondo, \{Felix Tinoziva\} and Bridson, \{Kerrie Christine\}",

year = "2007",

language = "English",

isbn = "9781877156299",

pages = "25 -- 33",

editor = "Maree Thyne and Deans, \{Kenneth R\} and Juergen Gnoth",

booktitle = "Reputation, Responsibility, Relevance: Australia \& New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings",

publisher = "Australia \& New Zealand Marketing Academy (ANZMAC)",

note = "Australian and New Zealand Marketing Academy Conference 2007, ANZMAC 2007 ; Conference date: 03-12-2007 Through 05-12-2007",

url = "http://anzmac.org/conference\_archive/2007/",

}

Minkiewicz, J, Mavondo, FT & Bridson, KC 2007, Corporate brand identity and image congruence in the leisure services sector: A stakeholder perspective. in M Thyne, KR Deans & J Gnoth (eds), Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings. Australia & New Zealand Marketing Academy (ANZMAC), Dunedin New Zealand, pp. 25 - 33, Australian and New Zealand Marketing Academy Conference 2007, Dunedin, New Zealand, 3/12/07.

Corporate brand identity and image congruence in the leisure services sector: A stakeholder perspective. / Minkiewicz, Joanna; Mavondo, Felix Tinoziva; Bridson, Kerrie Christine.
Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings. ed. / Maree Thyne; Kenneth R Deans; Juergen Gnoth. Dunedin New Zealand: Australia & New Zealand Marketing Academy (ANZMAC), 2007. p. 25 - 33.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

TY - GEN

T1 - Corporate brand identity and image congruence in the leisure services sector: A stakeholder perspective

AU - Minkiewicz, Joanna

AU - Mavondo, Felix Tinoziva

AU - Bridson, Kerrie Christine

N1 - Conference code: 12th

PY - 2007

Y1 - 2007

UR - http://www.anzmac07.otago.ac.nz/anzmacCD/papers/Minkiewicz_2.pdf

M3 - Conference Paper

SN - 9781877156299

SP - 25

EP - 33

BT - Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings

A2 - Thyne, Maree

A2 - Deans, Kenneth R

A2 - Gnoth, Juergen

PB - Australia & New Zealand Marketing Academy (ANZMAC)

CY - Dunedin New Zealand

T2 - Australian and New Zealand Marketing Academy Conference 2007

Y2 - 3 December 2007 through 5 December 2007

ER -

Minkiewicz J, Mavondo FT, Bridson KC. Corporate brand identity and image congruence in the leisure services sector: A stakeholder perspective. In Thyne M, Deans KR, Gnoth J, editors, Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings. Dunedin New Zealand: Australia & New Zealand Marketing Academy (ANZMAC). 2007. p. 25 - 33

Corporate brand identity and image congruence in the leisure services sector: A stakeholder perspective

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