Corporate brand identity and image congruence in the leisure services sector: A stakeholder perspective

Joanna Minkiewicz, Felix Tinoziva Mavondo, Kerrie Christine Bridson

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationReputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings
EditorsMaree Thyne, Kenneth R Deans, Juergen Gnoth
Place of PublicationDunedin New Zealand
PublisherAustralia & New Zealand Marketing Academy (ANZMAC)
Pages25 - 33
Number of pages9
ISBN (Print)9781877156299
Publication statusPublished - 2007
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2007): Reputation, Responsibility & Relevance - University of Otago, Dunedin, New Zealand
Duration: 3 Dec 20075 Dec 2007
http://anzmac.org/conference_archive/2007/

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2007)
Abbreviated titleANZMAC 2007
CountryNew Zealand
CityDunedin
Period3/12/075/12/07
OtherThe ANZMAC 2007 theme 3Rs - Reputation, Responsibility & Relevance seeks to bring to the fore a lively discussion on a number of issues and challenges facing our discipline. These challenges and issues were highlighted in a recent collection of essays published in the October 2005 Journal of Marketing.
Internet address

Cite this

Minkiewicz, J., Mavondo, F. T., & Bridson, K. C. (2007). Corporate brand identity and image congruence in the leisure services sector: A stakeholder perspective. In M. Thyne, K. R. Deans, & J. Gnoth (Eds.), Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings (pp. 25 - 33). Dunedin New Zealand: Australia & New Zealand Marketing Academy (ANZMAC).
Minkiewicz, Joanna ; Mavondo, Felix Tinoziva ; Bridson, Kerrie Christine. / Corporate brand identity and image congruence in the leisure services sector: A stakeholder perspective. Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings. editor / Maree Thyne ; Kenneth R Deans ; Juergen Gnoth. Dunedin New Zealand : Australia & New Zealand Marketing Academy (ANZMAC), 2007. pp. 25 - 33
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title = "Corporate brand identity and image congruence in the leisure services sector: A stakeholder perspective",
author = "Joanna Minkiewicz and Mavondo, {Felix Tinoziva} and Bridson, {Kerrie Christine}",
year = "2007",
language = "English",
isbn = "9781877156299",
pages = "25 -- 33",
editor = "Maree Thyne and Deans, {Kenneth R} and Juergen Gnoth",
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Minkiewicz, J, Mavondo, FT & Bridson, KC 2007, Corporate brand identity and image congruence in the leisure services sector: A stakeholder perspective. in M Thyne, KR Deans & J Gnoth (eds), Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings. Australia & New Zealand Marketing Academy (ANZMAC), Dunedin New Zealand, pp. 25 - 33, Australian and New Zealand Marketing Academy Conference (ANZMAC 2007), Dunedin, New Zealand, 3/12/07.

Corporate brand identity and image congruence in the leisure services sector: A stakeholder perspective. / Minkiewicz, Joanna; Mavondo, Felix Tinoziva; Bridson, Kerrie Christine.

Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings. ed. / Maree Thyne; Kenneth R Deans; Juergen Gnoth. Dunedin New Zealand : Australia & New Zealand Marketing Academy (ANZMAC), 2007. p. 25 - 33.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

TY - GEN

T1 - Corporate brand identity and image congruence in the leisure services sector: A stakeholder perspective

AU - Minkiewicz, Joanna

AU - Mavondo, Felix Tinoziva

AU - Bridson, Kerrie Christine

PY - 2007

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UR - http://www.anzmac07.otago.ac.nz/anzmacCD/papers/Minkiewicz_2.pdf

M3 - Conference Paper

SN - 9781877156299

SP - 25

EP - 33

BT - Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings

A2 - Thyne, Maree

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A2 - Gnoth, Juergen

PB - Australia & New Zealand Marketing Academy (ANZMAC)

CY - Dunedin New Zealand

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Minkiewicz J, Mavondo FT, Bridson KC. Corporate brand identity and image congruence in the leisure services sector: A stakeholder perspective. In Thyne M, Deans KR, Gnoth J, editors, Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings. Dunedin New Zealand: Australia & New Zealand Marketing Academy (ANZMAC). 2007. p. 25 - 33