The article discusses the globalisation of food production and marketing, focussing on cooperatives and statutory marketing organisations (collectively called Producer Marketing Organisations, PMOs). Examples of globalisation strategies adopted by agribusiness companies are given, barriers to globalisation in PMOs are discussed, and a case study of how one PMO overcame these barriers is presented. © 1993 John Wiley & Sons, Inc.
|Number of pages||13|
|Publication status||Published - 1 Jan 1993|