Converting online community visitors into online consumers

Lee Moh Shan, Juliana Sutanto, Atreyi Kankanhalli, Bernard C.Y. Tan

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

Original language	English
Title of host publication	Encyclopedia of Virtual Communities and Technologies
Publisher	IGI Global
Pages	54-60
Number of pages	7
ISBN (Print)	9781591405634
DOIs	https://doi.org/10.4018/978-1-59140-563-4.ch011
Publication status	Published - 2005
Externally published	Yes

Access to Document

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AU - Shan, Lee Moh

AU - Sutanto, Juliana

AU - Kankanhalli, Atreyi

AU - Tan, Bernard C.Y.

PY - 2005

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SN - 9781591405634

SP - 54

EP - 60

BT - Encyclopedia of Virtual Communities and Technologies

PB - IGI Global

ER -