Conversion franchising: The likelihood of conversion based on relational benefits, brand strength and the management of the franchise relationship

Cori Lucas Hodge, Harmen Oppewal, Civilai Terawatanavong

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationReputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings
EditorsMaree Thyne, Kenneth R Deans, Juergen Gnoth
Place of PublicationDunedin New Zealand
PublisherAustralia & New Zealand Marketing Academy (ANZMAC)
Pages1918 - 1926
Number of pages9
ISBN (Print)9781877156299
Publication statusPublished - 2007
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2007): Reputation, Responsibility & Relevance - University of Otago, Dunedin, New Zealand
Duration: 3 Dec 20075 Dec 2007
http://anzmac.org/conference_archive/2007/

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2007)
Abbreviated titleANZMAC 2007
CountryNew Zealand
CityDunedin
Period3/12/075/12/07
OtherThe ANZMAC 2007 theme 3Rs - Reputation, Responsibility & Relevance seeks to bring to the fore a lively discussion on a number of issues and challenges facing our discipline. These challenges and issues were highlighted in a recent collection of essays published in the October 2005 Journal of Marketing.
Internet address

Cite this

Hodge, C. L., Oppewal, H., & Terawatanavong, C. (2007). Conversion franchising: The likelihood of conversion based on relational benefits, brand strength and the management of the franchise relationship. In M. Thyne, K. R. Deans, & J. Gnoth (Eds.), Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings (pp. 1918 - 1926). Dunedin New Zealand: Australia & New Zealand Marketing Academy (ANZMAC).
Hodge, Cori Lucas ; Oppewal, Harmen ; Terawatanavong, Civilai. / Conversion franchising: The likelihood of conversion based on relational benefits, brand strength and the management of the franchise relationship. Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings. editor / Maree Thyne ; Kenneth R Deans ; Juergen Gnoth. Dunedin New Zealand : Australia & New Zealand Marketing Academy (ANZMAC), 2007. pp. 1918 - 1926
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title = "Conversion franchising: The likelihood of conversion based on relational benefits, brand strength and the management of the franchise relationship",
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language = "English",
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Hodge, CL, Oppewal, H & Terawatanavong, C 2007, Conversion franchising: The likelihood of conversion based on relational benefits, brand strength and the management of the franchise relationship. in M Thyne, KR Deans & J Gnoth (eds), Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings. Australia & New Zealand Marketing Academy (ANZMAC), Dunedin New Zealand, pp. 1918 - 1926, Australian and New Zealand Marketing Academy Conference (ANZMAC 2007), Dunedin, New Zealand, 3/12/07.

Conversion franchising: The likelihood of conversion based on relational benefits, brand strength and the management of the franchise relationship. / Hodge, Cori Lucas; Oppewal, Harmen; Terawatanavong, Civilai.

Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings. ed. / Maree Thyne; Kenneth R Deans; Juergen Gnoth. Dunedin New Zealand : Australia & New Zealand Marketing Academy (ANZMAC), 2007. p. 1918 - 1926.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

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BT - Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings

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Hodge CL, Oppewal H, Terawatanavong C. Conversion franchising: The likelihood of conversion based on relational benefits, brand strength and the management of the franchise relationship. In Thyne M, Deans KR, Gnoth J, editors, Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings. Dunedin New Zealand: Australia & New Zealand Marketing Academy (ANZMAC). 2007. p. 1918 - 1926