Controlled infection! Spreading the brand message through viral marketing

Angela Dobele, David John Toleman, Michael Bryan Beverland

Research output: Contribution to journal › Article › Other

115 Citations (Scopus)
Original languageEnglish
Pages (from-to)143 - 149
Number of pages7
JournalBusiness Horizons
Volume48
Publication statusPublished - 2005

Cite this

Dobele, Angela ; Toleman, David John ; Beverland, Michael Bryan. / Controlled infection! Spreading the brand message through viral marketing. In: Business Horizons. 2005 ; Vol. 48. pp. 143 - 149.
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year = "2005",
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Dobele, A, Toleman, DJ & Beverland, MB 2005, 'Controlled infection! Spreading the brand message through viral marketing', Business Horizons, vol. 48, pp. 143 - 149.

Controlled infection! Spreading the brand message through viral marketing. / Dobele, Angela; Toleman, David John; Beverland, Michael Bryan.

In: Business Horizons, Vol. 48, 2005, p. 143 - 149.

Research output: Contribution to journal › Article › Other

TY - JOUR

T1 - Controlled infection! Spreading the brand message through viral marketing

AU - Dobele, Angela

AU - Toleman, David John

AU - Beverland, Michael Bryan

PY - 2005

Y1 - 2005

M3 - Article

VL - 48

SP - 143

EP - 149

JO - Business Horizons

JF - Business Horizons

SN - 0007-6813

ER -

Dobele A, Toleman DJ, Beverland MB. Controlled infection! Spreading the brand message through viral marketing. Business Horizons. 2005;48:143 - 149.