Controlled infection! Spreading the brand message through viral marketing

Angela Dobele, David John Toleman, Michael Bryan Beverland

Research output: Contribution to journalArticleOther

115 Citations (Scopus)
Original languageEnglish
Pages (from-to)143 - 149
Number of pages7
JournalBusiness Horizons
Volume48
Publication statusPublished - 2005

Cite this

Dobele, Angela ; Toleman, David John ; Beverland, Michael Bryan. / Controlled infection! Spreading the brand message through viral marketing. In: Business Horizons. 2005 ; Vol. 48. pp. 143 - 149.
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}

Controlled infection! Spreading the brand message through viral marketing. / Dobele, Angela; Toleman, David John; Beverland, Michael Bryan.

In: Business Horizons, Vol. 48, 2005, p. 143 - 149.

Research output: Contribution to journalArticleOther

TY - JOUR

T1 - Controlled infection! Spreading the brand message through viral marketing

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AU - Toleman, David John

AU - Beverland, Michael Bryan

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JO - Business Horizons

JF - Business Horizons

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