Controlled infection! Spreading the brand message through viral marketing

Angela Dobele, David John Toleman, Michael Bryan Beverland

Research output: Contribution to journal › Article › Other

Cite this

@article{abfdf8f9cb334d0b8cb4e04423e2dcff,

title = "Controlled infection! Spreading the brand message through viral marketing",

author = "Angela Dobele and Toleman, {David John} and Beverland, {Michael Bryan}",

year = "2005",

language = "English",

volume = "48",

pages = "143 -- 149",

journal = "Business Horizons",

issn = "0007-6813",

publisher = "Elsevier",

}