Controlled infection! Spreading the brand message through viral marketing

Angela Dobele, David John Toleman, Michael Bryan Beverland

Research output: Contribution to journalArticleOther

127 Citations (Scopus)
Original languageEnglish
Pages (from-to)143 - 149
Number of pages7
JournalBusiness Horizons
Volume48
Publication statusPublished - 2005

Cite this