Original language | English |
---|---|
Pages (from-to) | 143 - 149 |
Number of pages | 7 |
Journal | Business Horizons |
Volume | 48 |
Publication status | Published - 2005 |
Controlled infection! Spreading the brand message through viral marketing
Angela Dobele, David John Toleman, Michael Bryan Beverland
Research output: Contribution to journal › Article › Other
127
Citations
(Scopus)