Continuing Professional Development via Social Media or Conference Attendance

A Cost Analysis

Stephen Ryan Maloney, Jacqueline Marie Tunnecliff, Prue Elizabeth Morgan, James Edmund Gaida, Jennifer Lyn Keating, Lyn Clearihan, Sivalal Sadasivan, Shankar Ganesh, Patitapaban Mohanty, John Mark Weiner, George Simon Rivers, Dragan Ilic

Research output: Contribution to journalArticleResearchpeer-review

Abstract

BACKGROUND:
Professional development is essential in the health disciplines. Knowing the cost and value of educational approaches informs decisions and choices about learning and teaching practices.

OBJECTIVE:
The primary aim of this study was to conduct a cost analysis of participation in continuing professional development via social media compared with live conference attendance.

METHODS:
Clinicians interested in musculoskeletal care were invited to participate in the study activities. Quantitative data were obtained from an anonymous electronic questionnaire.

RESULTS:
Of the 272 individuals invited to contribute data to this study, 150 clinicians predominantly from Australia, United States, United Kingdom, India, and Malaysia completed the outcome measures. Half of the respondents (78/150, 52.0%) believed that they would learn more with the live conference format. The median perceived participation costs for the live conference format was Aus $1596 (interquartile range, IQR 172.50-2852.00). The perceived cost of participation for equivalent content delivered via social media was Aus $15 (IQR 0.00-58.50). The majority of the clinicians (114/146, 78.1%, missing data n=4) indicated that they would pay for a subscription-based service, delivered by social media, to the median value of Aus $59.50.

CONCLUSIONS:
Social media platforms are evolving into an acceptable and financially sustainable medium for the continued professional development of health professionals. When factoring in the reduced costs of participation and the reduced loss of employable hours from the perspective of the health service, professional development via social media has unique strengths that challenge the traditional live conference delivery format.
Original languageEnglish
Article numbere5
Number of pages7
JournalJMIR Medical Education
Volume3
Issue number1
DOIs
Publication statusPublished - 30 Mar 2017

Keywords

  • continuing medical education
  • knowledge translation
  • social media

Cite this

Maloney, Stephen Ryan ; Tunnecliff, Jacqueline Marie ; Morgan, Prue Elizabeth ; Gaida, James Edmund ; Keating, Jennifer Lyn ; Clearihan, Lyn ; Sadasivan, Sivalal ; Ganesh, Shankar ; Mohanty, Patitapaban ; Weiner, John Mark ; Rivers, George Simon ; Ilic, Dragan. / Continuing Professional Development via Social Media or Conference Attendance : A Cost Analysis. In: JMIR Medical Education. 2017 ; Vol. 3, No. 1.
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title = "Continuing Professional Development via Social Media or Conference Attendance: A Cost Analysis",
abstract = "BACKGROUND:Professional development is essential in the health disciplines. Knowing the cost and value of educational approaches informs decisions and choices about learning and teaching practices.OBJECTIVE:The primary aim of this study was to conduct a cost analysis of participation in continuing professional development via social media compared with live conference attendance.METHODS:Clinicians interested in musculoskeletal care were invited to participate in the study activities. Quantitative data were obtained from an anonymous electronic questionnaire.RESULTS:Of the 272 individuals invited to contribute data to this study, 150 clinicians predominantly from Australia, United States, United Kingdom, India, and Malaysia completed the outcome measures. Half of the respondents (78/150, 52.0{\%}) believed that they would learn more with the live conference format. The median perceived participation costs for the live conference format was Aus $1596 (interquartile range, IQR 172.50-2852.00). The perceived cost of participation for equivalent content delivered via social media was Aus $15 (IQR 0.00-58.50). The majority of the clinicians (114/146, 78.1{\%}, missing data n=4) indicated that they would pay for a subscription-based service, delivered by social media, to the median value of Aus $59.50.CONCLUSIONS:Social media platforms are evolving into an acceptable and financially sustainable medium for the continued professional development of health professionals. When factoring in the reduced costs of participation and the reduced loss of employable hours from the perspective of the health service, professional development via social media has unique strengths that challenge the traditional live conference delivery format.",
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author = "Maloney, {Stephen Ryan} and Tunnecliff, {Jacqueline Marie} and Morgan, {Prue Elizabeth} and Gaida, {James Edmund} and Keating, {Jennifer Lyn} and Lyn Clearihan and Sivalal Sadasivan and Shankar Ganesh and Patitapaban Mohanty and Weiner, {John Mark} and Rivers, {George Simon} and Dragan Ilic",
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Continuing Professional Development via Social Media or Conference Attendance : A Cost Analysis. / Maloney, Stephen Ryan; Tunnecliff, Jacqueline Marie; Morgan, Prue Elizabeth; Gaida, James Edmund; Keating, Jennifer Lyn; Clearihan, Lyn; Sadasivan, Sivalal; Ganesh, Shankar; Mohanty, Patitapaban; Weiner, John Mark; Rivers, George Simon; Ilic, Dragan.

In: JMIR Medical Education, Vol. 3, No. 1, e5, 30.03.2017.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

T1 - Continuing Professional Development via Social Media or Conference Attendance

T2 - A Cost Analysis

AU - Maloney, Stephen Ryan

AU - Tunnecliff, Jacqueline Marie

AU - Morgan, Prue Elizabeth

AU - Gaida, James Edmund

AU - Keating, Jennifer Lyn

AU - Clearihan, Lyn

AU - Sadasivan, Sivalal

AU - Ganesh, Shankar

AU - Mohanty, Patitapaban

AU - Weiner, John Mark

AU - Rivers, George Simon

AU - Ilic, Dragan

PY - 2017/3/30

Y1 - 2017/3/30

N2 - BACKGROUND:Professional development is essential in the health disciplines. Knowing the cost and value of educational approaches informs decisions and choices about learning and teaching practices.OBJECTIVE:The primary aim of this study was to conduct a cost analysis of participation in continuing professional development via social media compared with live conference attendance.METHODS:Clinicians interested in musculoskeletal care were invited to participate in the study activities. Quantitative data were obtained from an anonymous electronic questionnaire.RESULTS:Of the 272 individuals invited to contribute data to this study, 150 clinicians predominantly from Australia, United States, United Kingdom, India, and Malaysia completed the outcome measures. Half of the respondents (78/150, 52.0%) believed that they would learn more with the live conference format. The median perceived participation costs for the live conference format was Aus $1596 (interquartile range, IQR 172.50-2852.00). The perceived cost of participation for equivalent content delivered via social media was Aus $15 (IQR 0.00-58.50). The majority of the clinicians (114/146, 78.1%, missing data n=4) indicated that they would pay for a subscription-based service, delivered by social media, to the median value of Aus $59.50.CONCLUSIONS:Social media platforms are evolving into an acceptable and financially sustainable medium for the continued professional development of health professionals. When factoring in the reduced costs of participation and the reduced loss of employable hours from the perspective of the health service, professional development via social media has unique strengths that challenge the traditional live conference delivery format.

AB - BACKGROUND:Professional development is essential in the health disciplines. Knowing the cost and value of educational approaches informs decisions and choices about learning and teaching practices.OBJECTIVE:The primary aim of this study was to conduct a cost analysis of participation in continuing professional development via social media compared with live conference attendance.METHODS:Clinicians interested in musculoskeletal care were invited to participate in the study activities. Quantitative data were obtained from an anonymous electronic questionnaire.RESULTS:Of the 272 individuals invited to contribute data to this study, 150 clinicians predominantly from Australia, United States, United Kingdom, India, and Malaysia completed the outcome measures. Half of the respondents (78/150, 52.0%) believed that they would learn more with the live conference format. The median perceived participation costs for the live conference format was Aus $1596 (interquartile range, IQR 172.50-2852.00). The perceived cost of participation for equivalent content delivered via social media was Aus $15 (IQR 0.00-58.50). The majority of the clinicians (114/146, 78.1%, missing data n=4) indicated that they would pay for a subscription-based service, delivered by social media, to the median value of Aus $59.50.CONCLUSIONS:Social media platforms are evolving into an acceptable and financially sustainable medium for the continued professional development of health professionals. When factoring in the reduced costs of participation and the reduced loss of employable hours from the perspective of the health service, professional development via social media has unique strengths that challenge the traditional live conference delivery format.

KW - continuing medical education

KW - knowledge translation

KW - social media

U2 - 10.2196/mededu.6357

DO - 10.2196/mededu.6357

M3 - Article

VL - 3

JO - JMIR Medical Education

JF - JMIR Medical Education

SN - 2369-3762

IS - 1

M1 - e5

ER -