Contextual influences and the adoption and practice of relationship selling in a business-to-business setting: An exploratory study

Michael B Beverland

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	207 - 215
Number of pages	9
Journal	Journal of Personal Selling and Sales Management
Volume	21
Issue number	3
Publication status	Published - 2001

Cite this

@article{c3e299472cc942bfac002d40902f0ca9,

title = "Contextual influences and the adoption and practice of relationship selling in a business-to-business setting: An exploratory study",

author = "Beverland, {Michael B}",

year = "2001",

language = "English",

volume = "21",

pages = "207 -- 215",

journal = "Journal of Personal Selling and Sales Management",

issn = "0885-3134",

publisher = "Taylor & Francis",

number = "3",

}