Contextual and culturally appropriate video narratives: A potential health promotion tool for young adults

Tay Cheng En, Yeow Zhen Yee, Wesley Chung Sheng Zhi, Shazwani Shaharuddin, Jamuna Rani Appalasamy

Research output: Contribution to journalArticleResearchpeer-review


Issue Addressed: There is an increasing incidence of diabetes mellitus (DM) among the young adult population worldwide, with a high prevalence of undiagnosed DM in. This study aims to evaluate the preliminary effects of a culturally appropriate DM audio-visual among young adults. Methods: This study involved two phases; the first to develop and validate the videos followed by the second phase exploring the engagement level among 80 young adults. The variables of interest included the participants' knowledge and their planned action after watching the video. Results: Most of the participants (60%) were between the age of 21 and 25 years and had a family history of DM. The majority of participants (80.0%) demonstrated good awareness of DM. Slightly more than half of them (58.8%) thought that DM was curable, which contradicts their knowledge measure. Nevertheless, 88.8% of participants were interested to learn more about DM. Conclusions: The use of a strategic storyboard and creative editing of the promotional video was a potential trigger to raise the young adults' curiosity to find out more about DM.

Original languageEnglish
Number of pages8
JournalHealth Promotion Journal of Australia
Publication statusAccepted/In press - 2022


  • awareness
  • diabetes mellitus
  • video
  • young adults

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