Content analytics: the definition, scope, and an overview of published research

Vitomir Kovanovíc, Srécko Joksimovíc, Dragan Gašević, Marek Hatala, George Siemens

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review


The field of learning analytics recently attracted attention from educational practitioners and researchers interested in the use of large amounts of learning data for understanding learning processes and improving learning and teaching practices. In this chapter, we introduce content analytics — a particular form of learning analytics focused on the analysis of different forms of educational content. We provide the definition and scope of content analytics and a comprehensive summary of the significant content analytics studies in the published literature to date. Given the early stage of the learning analytics field, the focus of this chapter is on the key problems and challenges for which existing content analytics approaches are suitable and have been successfully used in the past. We also reflect on the current trends in content analytics and their position within a broader domain of educational research.
Original languageEnglish
Title of host publicationHandbook of Learning Analytics
EditorsCharles Lang, George Siemens, Alyssa Wise, Dragan Gašević
Place of PublicationUSA
PublisherSociety for Learning Analytics Research
Number of pages16
ISBN (Print)9780995240803
Publication statusPublished - 2017
Externally publishedYes

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