Contemporary vernacular music broadcasting and indigenous cultural mediation in Baguio City, Philippines

This chapter examines the role of the broadcasting of contemporary Indigenous songs through radio as a platform for Indigenous peoples to mediate their cultures, identities, and worldviews. Focused on radio stations in Baguio, a city in the Philippine Cordillera region, it explores the history of the broadcasting of contemporary vernacular music produced by members of the Kankana-ey and Ibaloy Indigenous groups in Benguet. It also investigates the main motivations and constraints influencing such broadcast practice, encompassing political, economic, religious, technological, and cultural factors. Its goal is to shed light on the role of radio in fostering cultural expression among Indigenous communities. This study contributes to understanding the challenges and opportunities marginalized communities face in utilizing media platforms to amplify their voices and promote self-determination.