Contemporary marketing practice: a research agenda and preliminary findings

Adam Lindgreen, Michael Antioco, Michael B Beverland

Research output: Contribution to journalArticleResearchpeer-review

Original languageEnglish
Pages (from-to)51 - 72
Number of pages22
JournalInternational Journal of Customer Relationship Management
Volume6
Issue number1
Publication statusPublished - 2003

Cite this

Lindgreen, Adam ; Antioco, Michael ; Beverland, Michael B. / Contemporary marketing practice: a research agenda and preliminary findings. In: International Journal of Customer Relationship Management. 2003 ; Vol. 6, No. 1. pp. 51 - 72.
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Contemporary marketing practice: a research agenda and preliminary findings. / Lindgreen, Adam; Antioco, Michael; Beverland, Michael B.

In: International Journal of Customer Relationship Management, Vol. 6, No. 1, 2003, p. 51 - 72.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

T1 - Contemporary marketing practice: a research agenda and preliminary findings

AU - Lindgreen, Adam

AU - Antioco, Michael

AU - Beverland, Michael B

PY - 2003

Y1 - 2003

M3 - Article

VL - 6

SP - 51

EP - 72

JO - International Journal of Customer Relationship Management

JF - International Journal of Customer Relationship Management

SN - 1461-4561

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