Contemporary marketing in professional services

Mike John Reid

Research output: Contribution to journalArticleResearchpeer-review

22 Citations (Scopus)
Original languageEnglish
Pages (from-to)374 - 384
Number of pages11
JournalJournal of Services Marketing
Volume22
Issue number5
DOIs
Publication statusPublished - 2008

Cite this

Reid, Mike John. / Contemporary marketing in professional services. In: Journal of Services Marketing. 2008 ; Vol. 22, No. 5. pp. 374 - 384.
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volume = "22",
pages = "374 -- 384",
journal = "Journal of Services Marketing",
issn = "0887-6045",
publisher = "Emerald",
number = "5",

}

Contemporary marketing in professional services. / Reid, Mike John.

In: Journal of Services Marketing, Vol. 22, No. 5, 2008, p. 374 - 384.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

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AU - Reid, Mike John

PY - 2008

Y1 - 2008

U2 - 10.1108/08876040810889148

DO - 10.1108/08876040810889148

M3 - Article

VL - 22

SP - 374

EP - 384

JO - Journal of Services Marketing

JF - Journal of Services Marketing

SN - 0887-6045

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