Contemporary marketing in professional services

Mike John Reid

Research output: Contribution to journal › Article › Research › peer-review

32 Citations (Scopus)

Original language	English
Pages (from-to)	374 - 384
Number of pages	11
Journal	Journal of Services Marketing
Volume	22
Issue number	5
DOIs	https://doi.org/10.1108/08876040810889148
Publication status	Published - 2008

Access to Document

@article{8633971e8b1d4a138e129072224285c6,

title = "Contemporary marketing in professional services",

author = "Reid, {Mike John}",

year = "2008",

doi = "10.1108/08876040810889148",

language = "English",

volume = "22",

pages = "374 -- 384",

journal = "Journal of Services Marketing",

issn = "0887-6045",

publisher = "Emerald Group Publishing Limited",

number = "5",

}