Contemporary business responses to the 'drivers of change' in our Asia/Pacific region

Greg Waltons, Susan Freeman

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the annual conference Academy of Marketing
EditorsA C Tynan, C Ennew, H Winklhofer, L O'Malley, S McKenchnie, D Mitsussis, M Patterson, M-N Liao
Place of PublicationNottingham UK
PublisherNottingham University Business School
Pages1 - 31
Number of pages31
ISBN (Print)0-85358-114-2
Publication statusPublished - 2002
EventAcademy of Marketing Conference 2002: The Marketing Landscape: signs for the future - Nottingham, United Kingdom
Duration: 2 Jul 20025 Jul 2002
Conference number: 35

Conference

ConferenceAcademy of Marketing Conference 2002
Abbreviated titleAM 2002
CountryUnited Kingdom
CityNottingham
Period2/07/025/07/02

Cite this

Waltons, G., & Freeman, S. (2002). Contemporary business responses to the 'drivers of change' in our Asia/Pacific region. In A. C. Tynan, C. Ennew, H. Winklhofer, L. O'Malley, S. McKenchnie, D. Mitsussis, M. Patterson, ... M-N. Liao (Eds.), Proceedings of the annual conference Academy of Marketing (pp. 1 - 31). Nottingham UK: Nottingham University Business School.
Waltons, Greg ; Freeman, Susan. / Contemporary business responses to the 'drivers of change' in our Asia/Pacific region. Proceedings of the annual conference Academy of Marketing. editor / A C Tynan ; C Ennew ; H Winklhofer ; L O'Malley ; S McKenchnie ; D Mitsussis ; M Patterson ; M-N Liao. Nottingham UK : Nottingham University Business School, 2002. pp. 1 - 31
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pages = "1 -- 31",
editor = "Tynan, {A C} and C Ennew and H Winklhofer and L O'Malley and S McKenchnie and D Mitsussis and M Patterson and M-N Liao",
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Waltons, G & Freeman, S 2002, Contemporary business responses to the 'drivers of change' in our Asia/Pacific region. in AC Tynan, C Ennew, H Winklhofer, L O'Malley, S McKenchnie, D Mitsussis, M Patterson & M-N Liao (eds), Proceedings of the annual conference Academy of Marketing. Nottingham University Business School, Nottingham UK, pp. 1 - 31, Academy of Marketing Conference 2002, Nottingham, United Kingdom, 2/07/02.

Contemporary business responses to the 'drivers of change' in our Asia/Pacific region. / Waltons, Greg; Freeman, Susan.

Proceedings of the annual conference Academy of Marketing. ed. / A C Tynan; C Ennew; H Winklhofer; L O'Malley; S McKenchnie; D Mitsussis; M Patterson; M-N Liao. Nottingham UK : Nottingham University Business School, 2002. p. 1 - 31.

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

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T1 - Contemporary business responses to the 'drivers of change' in our Asia/Pacific region

AU - Waltons, Greg

AU - Freeman, Susan

PY - 2002

Y1 - 2002

M3 - Conference Paper

SN - 0-85358-114-2

SP - 1

EP - 31

BT - Proceedings of the annual conference Academy of Marketing

A2 - Tynan, A C

A2 - Ennew, C

A2 - Winklhofer, H

A2 - O'Malley, L

A2 - McKenchnie, S

A2 - Mitsussis, D

A2 - Patterson, M

A2 - Liao, M-N

PB - Nottingham University Business School

CY - Nottingham UK

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Waltons G, Freeman S. Contemporary business responses to the 'drivers of change' in our Asia/Pacific region. In Tynan AC, Ennew C, Winklhofer H, O'Malley L, McKenchnie S, Mitsussis D, Patterson M, Liao M-N, editors, Proceedings of the annual conference Academy of Marketing. Nottingham UK: Nottingham University Business School. 2002. p. 1 - 31