Contemporary business responses to the 'drivers of change' in our Asia/Pacific region

Greg Waltons, Susan Freeman

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the annual conference Academy of Marketing
EditorsA C Tynan, C Ennew, H Winklhofer, L O'Malley, S McKenchnie, D Mitsussis, M Patterson, M-N Liao
Place of PublicationNottingham UK
PublisherNottingham University Business School
Pages1 - 31
Number of pages31
ISBN (Print)0-85358-114-2
Publication statusPublished - 2002
EventAcademy of Marketing Conference 2002: The Marketing Landscape: signs for the future - Nottingham, United Kingdom
Duration: 2 Jul 20025 Jul 2002
Conference number: 35th


ConferenceAcademy of Marketing Conference 2002
Abbreviated titleAM 2002
Country/TerritoryUnited Kingdom

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