Consumers' perception of quality, subjective norm and attitude towards counterfeit DVDs

Yi Qing Goh; Su Sean Lim; Kuen Yi Yap; Ding Hooi Ting

Consumers' perception of quality, subjective norm and attitude towards counterfeit DVDs

Yi Qing Goh, Su Sean Lim, Kuen Yi Yap, Ding Hooi Ting

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Proceedings of the 11th International Business Research Conference
Editors	Tanzil Hoque
Place of Publication	Berwick , Australia
Publisher	World Business Institute
Pages	1 - 25
Number of pages	25
Volume	1
ISBN (Print)	9780980455707
Publication status	Published - 2009
Event	International Business Research Conference 2009 - Sydney, Australia Duration: 2 Dec 2009 → 4 Dec 2009 Conference number: 11th

Conference

Conference	International Business Research Conference 2009
Country/Territory	Australia
City	Sydney
Period	2/12/09 → 4/12/09

Cite this

@inproceedings{b1ed45781077451195cb24b7c64ab63d,

title = "Consumers' perception of quality, subjective norm and attitude towards counterfeit DVDs",

author = "Goh, {Yi Qing} and Lim, {Su Sean} and Yap, {Kuen Yi} and Ting, {Ding Hooi}",

year = "2009",

language = "English",

isbn = "9780980455707",

volume = "1",

pages = "1 -- 25",

editor = "Tanzil Hoque",

booktitle = "Proceedings of the 11th International Business Research Conference",

publisher = "World Business Institute",

note = "International Business Research Conference 2009 ; Conference date: 02-12-2009 Through 04-12-2009",

}

Goh, YQ, Lim, SS, Yap, KY & Ting, DH 2009, Consumers' perception of quality, subjective norm and attitude towards counterfeit DVDs. in T Hoque (ed.), Proceedings of the 11th International Business Research Conference. vol. 1, World Business Institute, Berwick , Australia, pp. 1 - 25, International Business Research Conference 2009, Sydney, New South Wales, Australia, 2/12/09.

Consumers' perception of quality, subjective norm and attitude towards counterfeit DVDs. / Goh, Yi Qing; Lim, Su Sean; Yap, Kuen Yi et al.

Proceedings of the 11th International Business Research Conference. ed. / Tanzil Hoque. Vol. 1 Berwick , Australia : World Business Institute, 2009. p. 1 - 25.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

TY - GEN

T1 - Consumers' perception of quality, subjective norm and attitude towards counterfeit DVDs

AU - Goh, Yi Qing

AU - Lim, Su Sean

AU - Yap, Kuen Yi

AU - Ting, Ding Hooi

N1 - Conference code: 11th

PY - 2009

Y1 - 2009

M3 - Conference Paper

SN - 9780980455707

VL - 1

SP - 1

EP - 25

BT - Proceedings of the 11th International Business Research Conference

A2 - Hoque, Tanzil

PB - World Business Institute

CY - Berwick , Australia

T2 - International Business Research Conference 2009

Y2 - 2 December 2009 through 4 December 2009

ER -