Consumers' Perception and Misperception of Market Leadership and Market Pioneership

Michael Kamins, Frank Alpert, Lars Perner

Research output: Contribution to conference › Abstract

Original language	English
Pages	109 - 120
Number of pages	12
Publication status	Published - 1998
Event	27th European Marketing Academy Conference - Stockholm Sweden, Stockholm Sweden Duration: 20 May 1998 → 23 May 1998

Conference	27th European Marketing Academy Conference
City	Stockholm Sweden
Period	20/05/98 → 23/05/98

Cite this

@conference{102a879cd68b4af9941ef8494866ab51,

title = "Consumers' Perception and Misperception of Market Leadership and Market Pioneership",

author = "Michael Kamins and Frank Alpert and Lars Perner",

year = "1998",

language = "English",

pages = "109 -- 120",

note = "27th European Marketing Academy Conference ; Conference date: 20-05-1998 Through 23-05-1998",

}