Consumers' Perception and Misperception of Market Leadership and Market Pioneership

Michael Kamins, Frank Alpert, Lars Perner

Research output: Contribution to conferenceAbstractOther

Original languageEnglish
Pages109 - 120
Number of pages12
Publication statusPublished - 1998
Event27th European Marketing Academy Conference - Stockholm Sweden, Stockholm Sweden
Duration: 20 May 199823 May 1998

Conference

Conference27th European Marketing Academy Conference
CityStockholm Sweden
Period20/05/9823/05/98

Cite this

Kamins, M., Alpert, F., & Perner, L. (1998). Consumers' Perception and Misperception of Market Leadership and Market Pioneership. 109 - 120. Abstract from 27th European Marketing Academy Conference, Stockholm Sweden, .
Kamins, Michael ; Alpert, Frank ; Perner, Lars. / Consumers' Perception and Misperception of Market Leadership and Market Pioneership. Abstract from 27th European Marketing Academy Conference, Stockholm Sweden, .12 p.
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title = "Consumers' Perception and Misperception of Market Leadership and Market Pioneership",
author = "Michael Kamins and Frank Alpert and Lars Perner",
year = "1998",
language = "English",
pages = "109 -- 120",
note = "27th European Marketing Academy Conference ; Conference date: 20-05-1998 Through 23-05-1998",

}

Kamins, M, Alpert, F & Perner, L 1998, 'Consumers' Perception and Misperception of Market Leadership and Market Pioneership' 27th European Marketing Academy Conference, Stockholm Sweden, 20/05/98 - 23/05/98, pp. 109 - 120.

Consumers' Perception and Misperception of Market Leadership and Market Pioneership. / Kamins, Michael; Alpert, Frank; Perner, Lars.

1998. 109 - 120 Abstract from 27th European Marketing Academy Conference, Stockholm Sweden, .

Research output: Contribution to conferenceAbstractOther

TY - CONF

T1 - Consumers' Perception and Misperception of Market Leadership and Market Pioneership

AU - Kamins, Michael

AU - Alpert, Frank

AU - Perner, Lars

PY - 1998

Y1 - 1998

M3 - Abstract

SP - 109

EP - 120

ER -

Kamins M, Alpert F, Perner L. Consumers' Perception and Misperception of Market Leadership and Market Pioneership. 1998. Abstract from 27th European Marketing Academy Conference, Stockholm Sweden, .