Original language | English |
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Pages | 109 - 120 |
Number of pages | 12 |
Publication status | Published - 1998 |
Event | 27th European Marketing Academy Conference - Stockholm Sweden, Stockholm Sweden Duration: 20 May 1998 → 23 May 1998 |
Conference
Conference | 27th European Marketing Academy Conference |
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City | Stockholm Sweden |
Period | 20/05/98 → 23/05/98 |