Consumers' Perception and Misperception of Market Leadership and Market Pioneership

Michael Kamins, Frank Alpert, Lars Perner

Research output: Contribution to conferenceAbstract

Original languageEnglish
Pages109 - 120
Number of pages12
Publication statusPublished - 1998
Event27th European Marketing Academy Conference - Stockholm Sweden, Stockholm Sweden
Duration: 20 May 199823 May 1998


Conference27th European Marketing Academy Conference
CityStockholm Sweden

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