Consumers' evaluation of free service trial offers

Krongjit Laochumnanvanit, David H B Bednall

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	1 - 13
Number of pages	13
Journal	Academy of Marketing Science Review
Volume	2005
Issue number	11
Publication status	Published - 2005

Cite this

@article{90097fde33f4470ba9947ab86b33c34d,

title = "Consumers' evaluation of free service trial offers",

author = "Krongjit Laochumnanvanit and Bednall, {David H B}",

year = "2005",

language = "English",

volume = "2005",

pages = "1 -- 13",

journal = "Academy of Marketing Science Review",

issn = "1526-1794",

publisher = "Springer",

number = "11",

}