Consumers' attitude towards advertising

Uchenna Cyril Eze, Chai Har Lee

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	94 - 108
Number of pages	15
Journal	International Journal of Business and Management
Volume	7
Issue number	13
DOIs	https://doi.org/10.5539/ijbm.v7n13p94
Publication status	Published - 2012

Access to Document

@article{2c8e30264e554f0ba135ca034760a63a,

title = "Consumers' attitude towards advertising",

author = "Eze, \{Uchenna Cyril\} and Lee, \{Chai Har\}",

year = "2012",

doi = "10.5539/ijbm.v7n13p94",

language = "English",

volume = "7",

pages = "94 -- 108",

journal = "International Journal of Business and Management",

issn = "1833-3850",

publisher = "Canadian Center of Science and Education",

number = "13",

}