Consumers' attitude towards advertising

Uchenna Cyril Eze, Chai Har Lee

    Research output: Contribution to journalArticleResearchpeer-review

    Original languageEnglish
    Pages (from-to)94 - 108
    Number of pages15
    JournalInternational Journal of Business and Management
    Volume7
    Issue number13
    DOIs
    Publication statusPublished - 2012

    Cite this