Consumers' adoption of mobile coupons in Malaysia

Sudarsan Jayasingh, Uchenna Cyril Eze

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Other

Original languageEnglish
Title of host publicationStrategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy
EditorsIn Lee
Place of PublicationPennsylvania USA
PublisherInformation Science Reference
Pages127 - 148
Number of pages22
ISBN (Print)9781466619395
Publication statusPublished - 2012

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