Consumers' adoption of mobile coupons in Malaysia

Sudarsan Jayasingh, Uchenna Cyril Eze

    Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Other

    Original languageEnglish
    Title of host publicationStrategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy
    EditorsIn Lee
    Place of PublicationPennsylvania USA
    PublisherInformation Science Reference
    Pages127 - 148
    Number of pages22
    ISBN (Print)9781466619395
    Publication statusPublished - 2012

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