Consumer socialization agency: implications for family decision-making about holidays

Torgeir Aleti Watne, Linda Brennan, Tiffany M. Winchester

Research output: Contribution to journalArticleResearchpeer-review

13 Citations (Scopus)


This paper investigates the influence young adult children living at home have over parents' holiday decisions. "Consumer socialization agency" (CSA) was developed as a measure to capture the intercession or mediation one person accepts from another person about consumption issues. The analysis was conducted through a dyadic method, which involves collecting data from and analyzing data about pairs of people (dyads); in this case, parents and their children. CSA was related to family size and gender+ but more closely related to family communication style. Families fostering an open, issue-based communication style seem to have the highest likelihood of children socializing parents.

Original languageEnglish
Pages (from-to)681-696
Number of pages16
JournalJournal of Travel and Tourism Marketing
Issue number6
Publication statusPublished - 2014
Externally publishedYes


  • Consumer socialization agency
  • family communication
  • family decision-making
  • family vacation

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