Consumer socialisation agency in Vietnam: Understanding family decisions in relation to sustainable consumption

Torgeir Aleti Watne; Linda Brennan; Lukas Parker

Consumer socialisation agency in Vietnam: Understanding family decisions in relation to sustainable consumption

Torgeir Aleti Watne, Linda Brennan, Lukas Parker

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

Abstract

The Vietnamese family is changing and so may be the way they make mid-to-high involvement consumer decisions. We investigate how traditional three generational Vietnamese families living in the same household communicate about consumption decisions relating to environmentally friendly household products, including uncovering how family members learn from each other. The findings show that each of the generations may have a role to play in these decisions, albeit in different ways.

Original language	English
Title of host publication	Growing Sustainable Communities
Subtitle of host publication	A Development Guide for South East Asia
Editors	Linda Brennan, Lukas Parker, Torgeir Aleti Watne, John Fien, Duong Trong Hue, Mai Anh Doan
Place of Publication	Melbourne
Publisher	Tilde University Press
Pages	51-65
Number of pages	15
Edition	1st
ISBN (Electronic)	9780734620583
ISBN (Print)	9780734610812
Publication status	Published - 2013
Externally published	Yes

Cite this

Aleti Watne, Torgeir ; Brennan, Linda ; Parker, Lukas. / Consumer socialisation agency in Vietnam : Understanding family decisions in relation to sustainable consumption. Growing Sustainable Communities: A Development Guide for South East Asia. editor / Linda Brennan ; Lukas Parker ; Torgeir Aleti Watne ; John Fien ; Duong Trong Hue ; Mai Anh Doan. 1st. ed. Melbourne : Tilde University Press, 2013. pp. 51-65

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abstract = "The Vietnamese family is changing and so may be the way they make mid-to-high involvement consumer decisions. We investigate how traditional three generational Vietnamese families living in the same household communicate about consumption decisions relating to environmentally friendly household products, including uncovering how family members learn from each other. The findings show that each of the generations may have a role to play in these decisions, albeit in different ways.",

author = "{Aleti Watne}, Torgeir and Linda Brennan and Lukas Parker",

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editor = "Linda Brennan and Lukas Parker and {Aleti Watne}, {Torgeir } and John Fien and Hue, {Duong Trong} and Doan, {Mai Anh}",

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Consumer socialisation agency in Vietnam: Understanding family decisions in relation to sustainable consumption. / Aleti Watne, Torgeir; Brennan, Linda; Parker, Lukas.
Growing Sustainable Communities: A Development Guide for South East Asia. ed. / Linda Brennan; Lukas Parker; Torgeir Aleti Watne; John Fien; Duong Trong Hue; Mai Anh Doan. 1st. ed. Melbourne: Tilde University Press, 2013. p. 51-65.

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

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AU - Parker, Lukas

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N2 - The Vietnamese family is changing and so may be the way they make mid-to-high involvement consumer decisions. We investigate how traditional three generational Vietnamese families living in the same household communicate about consumption decisions relating to environmentally friendly household products, including uncovering how family members learn from each other. The findings show that each of the generations may have a role to play in these decisions, albeit in different ways.

AB - The Vietnamese family is changing and so may be the way they make mid-to-high involvement consumer decisions. We investigate how traditional three generational Vietnamese families living in the same household communicate about consumption decisions relating to environmentally friendly household products, including uncovering how family members learn from each other. The findings show that each of the generations may have a role to play in these decisions, albeit in different ways.

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