Consumer perception of store and product attributes and its effect on customer loyalty within the Indian retail sector

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Advancing theory, maintaining relevance
Editors	Yunus ali, Maria van Dessel
Place of Publication	Brisbane Qld Australia
Publisher	Australia & New Zealand Marketing Academy (ANZMAC)
Pages	1 - 8
Number of pages	8
ISBN (Print)	1 74107 159 3
Publication status	Published - 2006
Event	Australian and New Zealand Marketing Academy Conference 2006 - QUT, Brisbane, Australia Duration: 4 Dec 2006 → 6 Dec 2006 Conference number: 11th http://anzmac.org/conference_archive/2006/

Conference	Australian and New Zealand Marketing Academy Conference 2006
Abbreviated title	ANZMAC 2006
Country/Territory	Australia
City	Brisbane
Period	4/12/06 → 6/12/06
Internet address	http://anzmac.org/conference_archive/2006/

Cite this

@inproceedings{2d50a8afda9347e298a68dc7a0251b72,

title = "Consumer perception of store and product attributes and its effect on customer loyalty within the Indian retail sector",

author = "Rajesh Rajaguru and Matanda, \{Margaret Jekanyika\}",

year = "2006",

language = "English",

isbn = "1 74107 159 3",

pages = "1 -- 8",

editor = "Yunus ali and \{van Dessel\}, Maria",

booktitle = "Advancing theory, maintaining relevance",

publisher = "Australia \& New Zealand Marketing Academy (ANZMAC)",

note = "Australian and New Zealand Marketing Academy Conference 2006, ANZMAC 2006 ; Conference date: 04-12-2006 Through 06-12-2006",

url = "http://anzmac.org/conference\_archive/2006/",

}

Rajaguru, R & Matanda, MJ 2006, Consumer perception of store and product attributes and its effect on customer loyalty within the Indian retail sector. in Y ali & M van Dessel (eds), Advancing theory, maintaining relevance. Australia & New Zealand Marketing Academy (ANZMAC), Brisbane Qld Australia, pp. 1 - 8, Australian and New Zealand Marketing Academy Conference 2006, Brisbane, Queensland, Australia, 4/12/06.

Consumer perception of store and product attributes and its effect on customer loyalty within the Indian retail sector. / Rajaguru, Rajesh; Matanda, Margaret Jekanyika.
Advancing theory, maintaining relevance. ed. / Yunus ali; Maria van Dessel. Brisbane Qld Australia: Australia & New Zealand Marketing Academy (ANZMAC), 2006. p. 1 - 8.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

TY - GEN

T1 - Consumer perception of store and product attributes and its effect on customer loyalty within the Indian retail sector

AU - Rajaguru, Rajesh

AU - Matanda, Margaret Jekanyika

N1 - Conference code: 11th

PY - 2006

Y1 - 2006

M3 - Conference Paper

SN - 1 74107 159 3

SP - 1

EP - 8

BT - Advancing theory, maintaining relevance

A2 - ali, Yunus

A2 - van Dessel, Maria

PB - Australia & New Zealand Marketing Academy (ANZMAC)

CY - Brisbane Qld Australia

T2 - Australian and New Zealand Marketing Academy Conference 2006

Y2 - 4 December 2006 through 6 December 2006

ER -