Consumer perception of store and product attributes and its effect on customer loyalty within the Indian retail sector

Rajesh Rajaguru, Margaret Jekanyika Matanda

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationAdvancing theory, maintaining relevance
EditorsYunus ali, Maria van Dessel
Place of PublicationBrisbane Qld Australia
PublisherAustralian and New Zealand Marketing Academy (ANZMAC)
Pages1 - 8
Number of pages8
ISBN (Print)1 74107 159 3
Publication statusPublished - 2006
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2006): Advancing Theory, Maintaining Relevance - QUT, Brisbane Qld , Australia
Duration: 4 Dec 20066 Dec 2006
Conference number: 11
http://anzmac.org/conference_archive/2006/

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2006)
Abbreviated titleANZMAC 2006
CountryAustralia
CityBrisbane Qld
Period4/12/066/12/06
Internet address

Cite this

Rajaguru, R., & Matanda, M. J. (2006). Consumer perception of store and product attributes and its effect on customer loyalty within the Indian retail sector. In Y. ali, & M. van Dessel (Eds.), Advancing theory, maintaining relevance (pp. 1 - 8). Australian and New Zealand Marketing Academy (ANZMAC).