Consumer loyalty versus propensity to switch between providers in digital product markets

Gennadi Kazakevitch, Luba Torlina

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Other

Original languageEnglish
Title of host publicationApplied Economic Research
EditorsGregory T Papanikos
Place of PublicationAthens Greece
PublisherAthens Institute for Education and Research
Pages407 - 420
Number of pages14
Edition1
ISBN (Print)9789606672316
Publication statusPublished - 2008

Cite this

Kazakevitch, G., & Torlina, L. (2008). Consumer loyalty versus propensity to switch between providers in digital product markets. In G. T. Papanikos (Ed.), Applied Economic Research (1 ed., pp. 407 - 420). Athens Institute for Education and Research.